BTS : THE REVIEW (영문판)

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BTS : THE REVIEW (영문판)
A Comprehensive Look at the Music of BTS
알에이치코리아(RHK) | 부모님 | 2019.03.27

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9788925566061

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도서 소개
출판사 리뷰
작가 소개
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회원 리뷰

도서 소개

No. 1 on Billboard 200, winner of “Favorite Social Artist” at American Music Awards, 2-year consecutive winner of “Top Social Artist” at Billboard Music Awards, and “Best Recording Package” nomination at the Grammy Awards: BTS is breaking a record after another as they fearlessly march on. In 2018, they successfully sold out their “Love Yourself” world tour that spanned forty-two shows in over twenty cities worldwide, including the United States, Japan, and the U.K. In October 2018, over 50,000 audience members sang along their Korean songs en masse at Citi Field in New York. This year, they already sold out their show at Wembley Stadium, the second largest venue in Europe with a 90,000 capacity, in just ninety minutes. What is behind this extraordinary popularity of BTS, often dubbed “BTS phenomenon”?

This book is the first attempt at discovering BTS’ distinguishing factor through their music. Youngdae Kim is a music critic based in Seattle. For over a decade, he has observed and researched the trends in American pop music and K-pop. In this book, he reviews every track in their sixteen albums and analyzes the essence of BTS syndrome in the United States. Kim also delves into various aspects of “BTS-pop” through interviews with hip-hop journalist Bong-hyeon Kim, literary critic Hyeong-cheol Shin, the Chair of Korean Music Awards’ Selection Committee Chang-nam Kim, Billboard columnist Jeff Benjamin, popera tenor and voting member of the Grammy Awards Hyung-joo Lim.

출판사 리뷰

“BTS, a Korean Band Loved by the World”
Professional Critique on the Essence of Worldwide BTS Syndrome and Their Music

When was BTS’ name first known to the general audience in Korea? Was it 2017, when they first won the “Top Social Artist” award at the Billboard Music Awards? Or was it when LOVE YOURSELF 轉 ‘Tear’ ranked atop the Billboard 200?
It was only after BTS’ accomplishment was beyond just “Korea’s first” and “Asia’s first” that the major Korean press began to discuss their name. However, their debut was back in 2014. It was the heyday of K-pop, dominated by artists from the “Big 3” entertainment labels, such as 2NE1, Taeyang, EXO, and Girls’ Generation. BTS seemed to have nowhere to stand. Following their debut as a hip-hop idol, their credibility as an artist faced the fierce siege of hip-hop fans. At the same time, an unexpected twist was waiting for them. The episodes of a reality show that didn’t necessarily target overseas fans were translated and shared by international fans, creating the impetus for the formation of American BTS fans called “ARMY.”
Youngdae Kim, the author of BTS: the Review, is a selection committee member of Korean Music Awards, the only music award in Korea that prioritizes the quality of music in their evaluation. In contrast to other BTS-related publications, it solely focuses on their music. To Kim, the unusual process of BTS’ rise in the U.S. and the following development are quite exhilarating to observe. It is especially striking as someone who knows how the paradigm of pop music is maneuvered through systematic promotions. Without a single song recorded in English, cooperation with international composers and producers at the initial stage of their career, or Korean American or international members who function as mediators on overseas media, BTS has captivated the conservative audience in the U.S. and Europe, and united the ARMYs all over the world. According to the American ARMYs that the author has encountered over the past few years, BTS’ music is “different” to them. What was it that differentiated them?

“I'm the One I Should Love”
The Voice of Sympathy and Empowerment for the Millennial Youth

BTS is arguably the only K-pop group that has embraced the narrative of youth and growth, previously avoided in idol music, as their central concept and identity and integrated them into profound messages and trendy music. Following the School Trilogy, their narrative started to develop solidly through the Most Beautiful Moment in Life series. It differed from the conceptual and fictional world view of existing K-pop idols. They were also distinguished from the American mainstream hip-hop, indulged excessively in self-verification and the narrative of macho swagger. The scorching energy of “Dope” and “FIRE,” the dauntless young musicianship demonstrated in the Cypher series and “Mic Drop,” sharp social critique in “Go Go,” and the despair, sorrow, and hope of the wounded youth in “Epilogue: Young Forever” and “Spring Day” have propelled them over the greatest weakness of K-pop?the limitations of authenticity in message and attitude.
In the end, it’s the music that speaks the most about musicians. People seem to disregard that BTS members are first and foremost musicians. Most of the focus seems to be on their records, sales, and other numerical achievements. The largest portion of BTS: the Review is dedicated to the examination of sixteen albums that BTS has released. Kim analyzed all the tracks in all of their singles, albums, solo albums, and activities in their entirety from scratch. He aimed to elaborate on the meaning and the appeal of their songs in musical terms and to formulate a guide for those who listen to their music for the first time. As a result, this book became a compilation of critiques, reviews, and liner notes. From the QR codes included next to the sixteen album covers, readers can listen to entire albums in sequence as they follow along with the reviews of each track. They can discover a whole new way of appreciating BTS’ music through this multi-sensory experience.

Perspectives on BTS from Experts in Various Fields
The First Complete Analysis of BTS Music

The book also includes Youngdae Kim’s interviews with experts in diverse fields. Bong-hyeon Kim, one of the most well-known hip-hop Korean journalists, discusses BTS as underrated rappers and explains the historical crossroad of hip-hop and idol culture. He provides the musical perspective and context for understanding BTS’ early career. Brother Su, the composer of one of the most signature BTS tracks “I NEED U,” talks about the unique process of making music at BigHit Entertainment as well as the musical talent of BTS members who are involved in the production of their albums. Hyeong-cheol Shin, a literary critic, was impressed with BTS for evoking the universal emotions of the contemporary youth who identify with them, positioning their narrative as the screen for the youth to project their circumstances. BTS’ narrative of growth that overcame numerous hardships and haters’ criticism allowed the fans in their peers to discover themselves in the music, which provided consolation and comfort. The author further explores the heart of BTS phenomenon through conversations with Chang-nam Kim, the Chair of Korean Music Awards Selection Committee, Billboard columnist Jeff Benjamin, popera tenor Lim Hyung-joo who is also a voting member of the Grammys, and Myungji Chae, a fan translator for BTS.
It was only a year ago that they were invited to the American Music Awards as rookie artists and dubbed “the global sensation,” and now the titles have become “the Beatles for the twenty-first century” and “the greatest boy band on the planet.” It is significant that these are genuinely generated by the mainstream western media and not out of national pride of the Korean press. Another vital component to their exceptional accomplishment is the passionate, grass-roots support of their worldwide fans, ARMY.
If you have been wondering why BTS has been achieving such phenomenal success, find out by reading this book and listening to their music. They are shifting the undercurrents of American pop music, which has ruled the global music trend to this day.

The Korean press often describes BTS as if they rose to stardom overnight, but their potential as a global star was already visible during the early period of their career. The origin of such a trend was a North American K-pop festival called KCON USA, held in the summer of 2014 in Los Angeles, California. There, something completely unexpected happened. The American fans’ response to BTS, a rookie group whose name was barely becoming known, was unusually passionate... the success of BTS is discrete from the traditional style of Hallyu in that it is a musical phenomenon, backed by the massive support of ARMY, their now-famous fandom with an exclusive character.
/ The Onset of BTS Phenomenon at KCON 2014

Self-vindication: this term concisely expresses BTS’ leader and main rapper RM’s first mixtape in a word. The album is faithful to the process of proving who he is. We must pay attention to the context behind this mixtape. The origin of BTS was in their identification as a hip-hop idol. There was an inevitable price to pay for messing with hip-hop, a genre that commands a large brigade of prickly fans who are eager to verify artists’ authenticity. Their format as an idol, regardless of their actual talent, bound them in a certain style of music and performance. This gave the critics an excuse to slam them. Some of the hip-hop community members aimed at the main rappers RM and SUGA, but the game was unfair from the start. This mixtape was born out of such a context. Despite the concerns surrounding “an idol rapper’s solo work,” the rap skills in RM are impeccable, even without the label as an idol. The beats were deliberately chosen to reveal his preference and various grains of his techniques.
/ Review_RM BY RAP MONSTER : Album Review

According to the ARMYs I have encountered in the U.S. over the past few years, BTS’ music is “different” to them. They feel something special that was missing in American pop music, including hip-hop, and previous cases of K-pop music. While there are multiple reasons, the key to such “difference” may be the universality and the wholesome nature of their messages. BTS is the one and only K-pop group that has embraced the narrative of youth and growth, previously avoided in idol music, as their central concept and identity and integrated them into profound messages and trendy music. Following the School Trilogy, their narrative started to develop solidly through the Most Beautiful Moment in Life series. It differed from the conceptual and fictional world view of existing K-pop idols. They were also distinguished from the American mainstream hip-hop, indulged excessively in self-verification and the narrative of macho swagger. The scorching energy of “Dope” and “FIRE,” the dauntless young musicianship demonstrated in the Cypher series and “Mic Drop,” sharp social critique in “Go Go,” and the despair, sorrow, and hope of the wounded youth in “Epilogue: Young Forever” and “Spring Day” have propelled them over the greatest weakness of K-pop ─ the limitations of authenticity in message and attitude. These diverse, sincere, and universal words cannot be created by training and localization strategies.
/ Column_ Narrative and Authenticity over Localization

작가 소개

지은이 : 김영대
음악평론가이자 문화연구자. 한국대중음악상 선정위원. 연세대학교 경영학과를 졸업하고 미국 워싱턴대학교에서 음악학 박사과정을 수료했다. 서울에서 태어나 자랐으며, 2007년부터 미국 시애틀에 거주하면서 10년 넘게 미국팝 시장의 흐름과 K팝의 동향을 관찰하고 연구하고 있다. 1990년대 중반 인터넷 필명인 ‘투째지toojazzy’로 음악평론을 시작해 '음악취향Y' 등 다양한 온라인 매체에서 대중음악 칼럼을 써왔다. 2007년 가슴네트워크와 '경향신문'이 뽑은 ‘한국 대중음악 100대 명반’, 2018년 '한겨레신문'과 멜론이 공동 기획한 ‘한국 대중음악 명반 100’ 기획에 각각 선정위원으로 참여했다. 현재 '한겨레신문' 등 국내 언론과 뉴욕 매거진 '벌처vulture', MTV 등 외국 언론에도 음악평론을 싣고 있으며, 2017년에 유튜브 채널을 개설해 BTS 음악을 비롯한 다양한 K팝을 분석하고 소개하는 영상을 올리고 있다. 쓴 책으로 《90년대를 빛낸 명반 50》, 《한국 힙합: 열정의 발자취》 등이 있으며, 옮긴 책으로 《미국 대중음악》이 있다.